To unravel the regional strategy of Hokuto-shi
Yatsugatake area rich in tourism resources
In the
vicinity of the southern foot of Yatsugatake, it is said that in the past many
ruins from the Paleolithic Age to the Jomon Period were excavated. I wanted to see
the history of the past long ago and visited the archaeological museum of
Hokuto city, the ethnographic museum of Minami-Maki village, the Yadegawa ruins
of the Old Stone Age and others. In this era, obsidian seems to be useful as a
sharp weapon for hunting and a tool for cooking. Speaking of obsidian in the
vicinity of the Kanto district, Wada Pass located northeast of Lake Suwa is
famous. I asked the curator at the museum. Ancient people who visited this area
from the southwestern part of the Kanto Plain seemed to not only collect
obsidian, but also some who migrated for deer hunting, fruit harvesting, and
summer vacation. DNA as a resort site from 20 thousand years ago may be
creating the comfort of this area.
I found a big
parabolic antenna while on the move. That was Nobeyama Space Radio Observatory
(National Astronomical Observatory). Since
Nobeyama of clear pile of air is suitable for observation, large and small
parabolic antennas are being constructed. I was overwhelmed by the scale of
staring at the far side of the universe. The light that reaches from far away
stars says that it tells the history of the star of the star. It can be said
that the area around Yatsugatake is a place where you can feel the traces of
ancient times of various stars including the Earth.
On the other
hand, Yamanashi Prefecture is also a region rich in solar radiation in the
country. For this reason, attention was focused as a suitable place for
photovoltaic power generation, and a demonstration experiment site of
photovoltaic power generation was built along the central highway in Hokuto
City in 2006. Since then, at the southern foot of Yatsugatake, scenic fields
and forests were destroyed and many power plants were built. We hear that many
of them are installed for tax cuts and short term investment purposes. In fact,
from the new power plant built, I can not even remember the scenic scenery of
the scenic cabbage field so far. Now, it become a major social problem as a
living environment and destruction of the natural environment.
Image of Yatsugatake sightseeing strategy
Fuji and the
Southern Alps, the area around Yatsugatake is easy to access to popular tourist
destinations such as Karuizawa and Lake Suwa, resort development has been
taking place over a long period of time. The area around Yatsugatake that has
Fuji and the Southern Alps with a wonderful location is easy to access to
popular tourist destinations such as Karuizawa and Lake Suwa, resort
development has been taking place over a long period of time. In addition,
majestic plateau, such as Utsukushigahara, Tateshina, Kirigamine, Kurumayama,
connected by sightseeing mountain road, attracts a lot of people.
I have been
asked about regional strategy from Yatsugatake agriculture business. At that
time, I remembered with a business model of Google. The core is the young
people in the field who practice agriculture. The core people are young people
in the field who practice agriculture. By incorporating people who visit, I
think that you can tell the attractiveness of Yatsugatake specifically to
customers.
In the past,
youth culture centered on "Kiyosato" appeared but due to the
deterioration of the economic situation, the number of customers decreased in a
stroke. It is considered that the potential potential as a resort area will be
improved by linking neighboring areas rather than attracting to only one area.
Ski resort is a facility to enjoy sports in
winter. However, in the summer, customers will definitely go away. At
Yatsugatake's "SUN-MEADOWS Ski Area", in order to revitalize the
summer skiing grounds, we started the "Viking type regional natural food
restaurant" in the restaurant at the foot of the mountain. In addition, we
opened a new relaxation area "Kiyosato Terrace" near the summit of
the ski resort to appeal the goodness of the landscape which is also a regional
strength.
It was not thought that elderly people and
disabled people who used wheelchairs so far go to the summit of the ski resort.
This ski resort permanently installs a carriage for a wheelchair remodeled into
a lift in the summer. It seems that the number of visitors has increased since
we can reach the summit with the wheelchair on board.
The smiling face of my
daughter who was moved by the old parents' descending to the summit and
overlooking the scenery was impressive. The resort strategy which made use of
the regional strengths of "fresh natural food" and "place of
relaxation for a superb view" seems to be quite innovative.
Furthermore, in addition to sports events
such as the ski resort that can be enjoyed through the four seasons and the
Nobeyama 100 km marathon, there are a fairy tale Kiyosato area, the Yatsugatake
ranch where you can enjoy the spacious plateau, the Kiyosato Golf course with
ruins of the Jomon period, Takenoi brewing making sake with flower yeast, and
many hot spring facilities that heal tiredness are enriched. Furthermore,
because the Yatsugatake mountain range with Akadake (altitude 2,899 m) as the
center can enjoy climbing from beginners to advanced people, It will attract
people as a compact resort area abundant in tourism resources making use of
natural beauty.
Companies are divided into various
departments according to their roles.
In the past, it was important to achieve that
role and goal, even if there was a barrier of information between departments. As
far as customer information is concerned, its storage was done by each
department. It is natural that the customer
correspondence of each department will also change if the content of customer
information is different. However, if you share information by unifying
customer information, each department will have to collaborate. Currently, the number of companies that organize around customers is
increasing, so customer response has been greatly improved.
Perhaps the same thing can be said about
sightseeing. Up until now, organizations and organizations were individually attracting
tourists and tourists, so it was difficult to have them understand the merit of
the whole area.
to
have them understand the merit of the whole area. It
can be said that individual services can be developed by focusing on improving
the satisfaction of traveling to customers. We
believe that we can fully demonstrate the attractiveness of the region by
centering on customers and linking them around various areas utilizing the
features and changing combinations.
I would like to expect new initiatives useful for society, innovative
regional strategies, public relations activities.
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